One of the most interesting things within running shoes is that you can literally measure the impact of your innovations in very concrete ways. I think it’s amazing for people to find something to do socially that’s also so beneficial for their body. We definitely encourage it! Nike has been a huge part of that groundswell, working with lots of run clubs and taking feedback from these people to make better shoes. Has the ‘lifestylisation’ of running affected the way you have to think as a design team? Running has become such a huge cultural and social movement – especially in London – within the last few years. We see it already being applied in basketball and running.Nike now has the best foam in the industry so we’re going to see it a lot more. The list of athletes who launched this shoe in London came from so many backgrounds – athletics, boxing, Crossfit, football – is this technology a game changer, not just in running, but across the board?įor sure, I think those tenants of being lightweight, responsive and durable are applicable to athletes across the spectrum. ![]() This shoe rewrites the book on how we use foams at Nike and the results speak for itself – without sacrificing anything in terms of weight or softness from Lunar, we’ve added 13% better energy return and 20% increased durability. Rubber has a great energy return and it’s so durable, so our challenge was to create a rubber that was also light and soft. ![]() Our big shift here is the foam, most foams on the market are EVA based – some are PU based – but React foam is a synthetic rubber compound. We briefed the project three years ago and we kicked it over to our chemical engineering team and they were so fired up by it. How long has this foam technology been in the works? ![]() To get all four of those things performing at such a high level on one platform is so exciting. This is our best swipe at being able to deliver a shoe that’s very light, very soft, extremely durable and also gives a lot of energy back to our runners with each step. To get the lowdown on one of the most exciting releases we'll see from Nike this year, we spoke with Bret Schoolmeester, the Swoosh's senior director for global running footwear.ĬOMPLEX: Can you break down why the React foam is such an exciting innovation?īret Schoolmeester: We’re continuing to push into a zone where athletes don’t have to make compromises. ![]() The React foam has the potential to change the way athletes move in all sports, not just running, which is why boxers, footballers and sprinters all came together to unveil the shoe in London last week. It's a shoe that offers more cushioning with each stride, more energy in each step and an incredibly lightweight silhouette that's remarkably durable. The Nike Epic React Flyknit – which was launched in London last week – is the first running shoe to be built on Nike's new proprietary foam technology which meets the needs of every runner without making any sacrifces. Nike Running is changing the game yet again with its latest innovation.Īfter the success of its Breaking2 release last year, Nike has reestablished its reputation as being the brand that pushes technology the furthest and the fastest – and their latest running shoe is another step towards excellence.
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